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    How your skin ages through the decades

    It’s a natural progression that our skin ages as it loses collagen and elastin, skin becomes thinner and more fragile – and also begins to lack hydration. All of this can lead to the development of fine lines that somehow seem to “instantly” deepen overnight!  Eventually we’ll all have wrinkles, but certain changes in your skin can be slowed down with a bit of care. How well and when you start your skin care can make a huge difference to wrinkle formation.

    Take a look at some noticeable ways your skin changes over the decades and discover what you can to do delay those signs of aging.



    Skin care is most critical in your 20’s, as how well you take care of your skin during this decade will define how your skin develops later in life. Your skin starts to lose 1% of collagen and natural antioxidants throughout your early 20’s, and with constant exposure to UV radiation from sunlight – these are the main reasons for fine lines emerging around your mouth and eyes.

    To keep those wrinkles at bay, it’s important to use products that contain SPF 30 or higher every day, all year round. Keep your skin hydrated and plump by using a moisturiser with antioxidants and vitamin C and E.



    Once you’ve reached your 30’s your body’s metabolism starts to slow down, new skin cells regenerate every 28 to 35 days, opposed to 14 days when you were younger, hence why your your skin will become drier. These are some of the reasons why your skin may lack brightness. You may also notice more lines appearing on your forehead, bags under your eyes, and more prominent laughter lines.

    To get that glow back, now is the time to upgrade your skin care routine. Start exfoliating twice a week to get rid of dead skin after your normal daily cleansing routine. Introduce a hydrating toner, followed by a serum before applying your antiaging moisturiser.  A serum is generally more concentrated and will add that extra hydration required. You can also treat any dark circles with an eye cream packed with vitamin C.



    The natural lifecycle of your skin will slow down quite a bit into your forties. The elastin level is even lower, so your skin will start to sag and not bounce back like it used to. You’ll see wrinkles and expression lines deepen, more dead skin cells are sticking around, darker patches start to appear and the dryness continues.

    This is the time you need to start incorporating more anti-aging ingredients into your skin care routine. Choose products that are suitable for your skin type and make sure your cleansers, creams and serums have retinol, hyaluronic acids, vitamin c, peptides and glycolic acid. All these ingredients are good for collagen production and hydration. Also be sure to pay particular attention to sensitive areas such as the eyes.


    50’s, 60’s and beyond

    Your skin will become even drier due to increasing loss of collagen which results in more saggy skin, especially around the jaw and eyes. The large drop in collagen production is down to the menopause process.  Wrinkles and fine lines will start to set, along with the appearance of sunspots.

    Mature skin needs to be cared for well, though you can’t reverse the signs of aging you can still improve your skins health and appearance with better care.

    Make sure you’re using the right cleansers and moisturisers formulated for your skin. Start with a gentle cleanser with glycolic acid to remove dead skin build-up. Apply an anti-oxidant rich facial serum to stimulate skin repair and collagen production, followed by a rich moisturiser that is high in vitamin A and retinal to stop further signs of aging.  Again, focus on your eyes as they tend to be a drier area, you can use an eye cream to maintain hydration. You should continue to use products containing SPF, but it should be increased to factor 40 and reapplied where necessary.